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Are you ready to get serious about attracting more clients?
People tell me all the time, "We definitely need to do something about marketing at my firm...if we could only find the time!" What if you only had to invest 3 hours per month, reasonably paced over 8 months (and if 8 months sounds daunting, click here for our shorter Marketing Bootcamp), to generate more clients than you ever thought was possible?
If you're looking for a structured, practical way to get your professional service practice on the path to consistently attracting more clients, this could be for you.
The More Clients Than You Ever Thought Possible! Advanced TeleClinic is for Founders, Principals, Partners, Business Developers and Marketeers who are ready to get serious about attracting more clients to their business.
The next Advanced Marketing TeleClinic is forming today. We only do a small number of Advanced TeleClinics each year, and with a limited number of "seats" available, they fill up fast. Register now so you don't miss out:
For the full curriculum and results you can expect, keep reading...
If you're not ready for 1:1 custom marketing services at this point, our 8-month More Clients Than You Ever Thought Possible! Advanced Marketing TeleClinic might be a good solution. For a fraction of what we charge for our strategic consulting services, you’ll start reaping benefits from the very first month:
Here's how it works...
Over the 8-month timeframe, you'll be preparing, in realtime, for your "reveal" (think Extreme Marketing Makeover!) at the end of your Advanced TeleClinic. The end goal is to launch a live talk or promotional event, to which you invite a real audience of clients and prospects, that leverages your new or upgraded marketing strategy, including all of the things outlined below.
...and here's what you'll accomplish each month:
Month 1: Roadmap & Priorities
You’ll start with identifying your firm’s marketing strengths and weaknesses, setting priorities in the context of your firm’s business needs and goals. You’ll identify the metrics of what you want to change or improve in your practice and tie the overall marketing system you develop to driving those metrics.
Month 2: Positioning & Planning
You’ll find your true niche and identify your unique competitive advantage that compels prospects to choose your firm, over all others. You’ll learn the difference between a good niche and a bad niche, and strategize accordingly. With a solid strategy in hand that makes sense for your firm, you’ll develop a detailed Action Plan that translates your marketing system into specific tasks, with real assignments, deliverables, and deadlines.
Months 3 and 4: Packaging
You’ll create a number of core materials to help you communicate with prospects and clients in language they understand and respond to. Using an approach and language that is client-centric, you’ll develop (or improve)…
- your firm’s positioning statement
- a core statement of your firm’s offerings as the basis for additional marketing materials (i.e., brochures, direct mail, press releases, advertising)
- an outline and working content for a website that helps you build client relationships
- several brief but powerful articles that clearly communicate your professional knowledge in a way that prospects will see what’s in it for them
- client case studies illustrating measurable results
- at least one impactful presentation with materials you can use for speaking engagements, and more
- a format, outline of topics, and initial content for a keep-in-touch tool (i.e., monthly e-newsletter or other format)
- a real press release and strategy for how to send it out
- a core set of products and services, priced to sell at a variety of levels in your target market
Month 5: Promotion
You’ll develop and begin to implement relationship-building strategies to promote your firm, both on and off-line, including how to…
- get booked for talks
- get articles published, on and offline
- find the right places to network and how to use networking effectively
- the best ways to use direct outreach (i.e., direct mail and calls) for your firm and in your industry
- generate referrals systematically
- stay in regular touch with clients, prospects, and other contacts
- improve your website’s chances of getting picked up by search engines
- use technology to manage customer relationships
- deliver your expertise through teleclasses, video conferencing, etc.
Month 6: Persuasion
You’ll develop a sales approach that enables your firm to…
- sell in the context of building long-term client relationships, not pushing products and services
- effectively manage and conduct the selling conversation on the telephone, in meetings, with multiple decision makers
- turn prospects into clients and more quickly, reassigning those that aren’t ready, and eliminate those that should not be clients
- develop a value-based pricing strategy that enables you to get paid what you’re worth and maintain reasonable profit margins
- use clear, straight-forward proposals to document the agreement you’ve negotiated with a new client
Month 7: Performance
Performance is where real marketing happens, and it’s not just the delivery of your expertise that matters. During this month, you’ll focus on how to manage and exceed client expectations on a number of fronts by looking at how to…
- create a laser-like alignment between your firm’s "brand promise" to the market and the internal activities/behaviors of management and employees
- develop next-level strategies for existing clients and new markets
- create forward motion and momentum for all your marketing efforts by getting vendors and outside service providers to pull in the same direction
- raise the role of strategic marketing in your practice to a conscious level by getting it on the agenda on a regular, systematic basis
- build non-billable time into your business model that is dedicated to marketing Month 8: Integration and Next Steps In our final month, you’ll take stock of what you’ve accomplished and what still needs to be done. You’ll set goals for next 6 months, develop a plan for how you’re going to make it happen, and set a date for your free 6-month check-up. You’ll also identify what additional resources you’ll need, what might block your progress, and develop strategies to overcome possible obstacles.
The next Advanced Marketing TeleClinic is forming today. We only do a small number of Advanced TeleClinics each year, and with a limited number of "seats" available, they fill up fast. Register now so you don't miss out:
For details about BONUSES and our guarantee, keep reading...
We can make all of this affordable because you’ll be learning in a small group (6 to 8 people) of peers from non-competing organizations. All sessions are done as a group by phone and through our password-protected e-learning modules on this website. Do it all from the convenience of your own office, home, or from the road if you're travelling -- as long as you have a telephone and online access, you're set.
Get the content, strategies, coaching, and ideas normally reserved for high-end strategic consulting, plus tap the experience of others in the group – one of the most powerful ways for adult professionals to learn.
Here's what else you get...
You also get unlimited online coaching between sessions through your exclusive Online Discussion Forum; materials including a workbook, articles, implementation resources, reading lists, templates, checklists, and more; a free 6-month check-up upon completion of the clinic; and complementary lifetime drop-in privileges at any future clinic sessions to brush up on or revisit areas if you feel stuck down the road.
And if that’s still not quite right for your firm, we can bring this clinic in-house for your staff only – a nice compromise between customized consulting and the more "public" clinic.
Our guarantee to you
Does this clinic take commitment? Absolutely! But we guarantee results, or your money back - no questions asked! We also have payment options to fit your budget and billing preferences.
Going it alone can feel overwhelming…but when you’ve got the support, encouragement, and ideas from other Smart People who will keep you accountable month after month (not to mention as much online support as you want in between), there’s no doubt you’ll get more done, do it more creatively, get far better results, and have a lot more fun. The alternative is to continue what you’ve been doing and get the same results…the choice is yours!
So if you’re really ready to do something to consistently attract more clients, stabilize your business, and take your firm to the next level…contact us now for more information or CLICK HERE to register for the next Advanced Marketing TeleClinic. A new group is forming now…we’d love to have you join us!
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