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With an eye toward helping local women create a real TurningPointe in their lives, we donate a portion of sales to…
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An adult educator at heart, I love sharing what I know about marketing professional services with other service professionals! It's very rewarding to help people increase their knowledge, confidence, and effectiveness when it comes to bringing more business to their practice.
I've got years of experience as a public speaker, with talks and workshops to groups from 10 to over 1,000 under my belt. For a list of organizations where I've done talks, click here.
If you have an audience or group that would benefit from knowing more about how to attract more clients, stabilize their business, or take their practice to the next level...keep reading.
Topics for Marketing Talks
(click here for details on talk formats, freebies, and fee policy; for our more extensive marketing education programs, click here)
"How to Attract More Clients Than You Ever Thought Possible!"
How would you like your phone to ring regularly with inquiries about new business from qualified prospects? This talk focuses on what happens when you set up a system of basic marketing strategies that all work together to generate an attractive buzz about your firm. Learn the 8 steps to attracting more clients than you ever thought possible!
"Proven Ways to Make Marketing Painless for People Who Hate to Market!"
Most professional service providers are great at what they do, but are not necessarily natural "rainmakers." This talk shares proven approaches for getting your firm's professional expertise out there in the marketplace, in ways that feel natural and easy for non-marketers. Learn time-tested strategies for making marketing your professional services less painful and even a joy!
"How to Create Passive Income for Your Professional Service Firm"
The irony of a successful professional service firm is that there's an inverse relationship between success and quality of life! The more clients you have, the less time there is to enjoy the fruits of your hard-earned success. But what if you could earn more in ways that required less of or a different use of your precious time? This talk explores options for introducing alternate or additional revenue streams into your business model and strategies on how to make it happen.
"Your Firm's Brand Promise to the Marketplace: Can You Deliver?"
Does everyone in your firm share a clear focus on who your target market is, the solutions you provide, and their specific role in serving each client? Does your firm’s leadership act as a role model for how you want to be perceived in the marketplace? This talk takes a good look at the business and organizational metrics, competencies, and standards you should consider. Learn what your firm can do to ensure everyone in your firm delivers on your brand promise!
Kelly O'Brien has done talks, panel discussions, or workshops for the following organizations and events...
Bethesda Chevy Chase Chamber of Commerce
Boston Globe Money Matters Conference
CaptitalVenue DC
DCI's CRM Conferences
DCI's CRM Executive Bootcamp
Fast Company "Fast 50"
Georgetown University's School for Professional Development
Institute for International Research Conferences
International Society for Retirement Planning Conference
Keller Graduate School of Business, DeVry University
Manufactured Housing Institute Annual Conference
National Institute of Standards & Technology
Netwalkers Networking Group
PSE Annual Conference
Public Relations Society of America
Society of Actuaries Annual Conference
Society for Human Resource Management Annual Conference
Springboard's Women's Venture Capital Fair
Strategic Research Institute Conferences
Virginia International University
Women's Summit, Bryant College
Working Woman Magazine "Marketing Financial Services to Women" Conference
Talk Formats and Fee Policy
Talk Formats: All topics can be formatted to fit various timeslots: short (approximately 20-30 minutes), a standard conference session (typically 50 minutes), and a longer workshop session (up to a half-day and not free!). For more extensive marketing education programs, check out our "Create a TurningPointe!" Marketing BootCamp and the Advanced Marketing Clinic.
Fee Policy: Local talks in the Washington Metropolitan Area are free! If I have to travel, my expenses are covered. All talks include handouts and slides, if desired.
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