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Help Create a TurningPointe! |
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With an eye toward helping local women create a real TurningPointe in their lives, we donate a portion of sales to…
D.C. Impact is a women's self-defense training program that teaches women how to use their smarts and their strength to stay safe. Click Here
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Successful organizations generate revenue by integrating Sales, Marketing, Technology and Operations. Join us as we explore how real companies do this, offering tips, how-to's, and action ideas along the way. These online articles are yours to download and share with others. To get them by email monthly, subscribe to our free e-newsletter.
Don't just read these posts...share your own experiences, give feedback, and add new ideas. Use the "Comment" link at the top of each post.
You can also search for posts by topic using the "Search Articles" link.
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Ready for revenue success? Get started with this engaging, fun conversation between TurningPointe's Kelly O'Brien and Randy Taussig of Taumark Systems. Find out how to create your own Funnel of Love that turns cold leads into hot customers.
To listen, simply click on the "funnel_of_love.wav" link below. An audio player should pop up on your desktop for you to play the clip. We've tested it under Firefox and Internet Explorer under Windows 2000, and Windows XP, under Firefox and Safari on the Mac, and under Linux.
If you run into a snag, click here to send me an email and we'll try to help.
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If you're leading or part of an organization where you need to get internal support for your revenue (marketing and sales) efforts, this article's for you. Brilliant marketing and sales planning is not enough - you're GOT to get real commitment from those around you. Without it, you risk derailed plans, wasted resources and lost time. Just because you believe in your great plan, never take it for granted that others will too.
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What does civility have to do with marketing and sales? As I somewhat skeptically sat at the foot of the master on "civility" two weeks ago on a visit to Johns Hopkins University, I found myself asking this question. After all, isn't the word civility kind of loaded?
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Just because you have something important to say about your product or service, it doesn’t mean people are ready to hear you.
Look, you may have the most important solution in the world for your target buyer, that you just know in your heart…that if you could get their attention…you’d make their life easier and they’d be sure to buy from you.
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As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. But what are you doing to grow your practice beyond asking for referrals? Like most professionals, you may not really know what to do because the answer involves marketing – a subject area not covered in most professional education.
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Does your website…
- Attract and hold a potential buyer’s interest within the first 3 seconds of his or her visit?
- Invite your visitor to do something for free to help solve the problem that led them to you in the first place?
- Give potential buyers and current customers lots of reasons to return and interact with your solutions (and brand) on a regular basis?
If not, you’ve got a lazy website.
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Did you know that SEO (search engine optimization) can cost you at least $100 - $2,000 per month with no guarantee that the high rank for those search terms will actually turn into any new business?
You can do better than that! Guest contributor, Ryan Chapin of Nuts & Bolts Interactive, shows us how to affordably optimize your website AND drive relavant buyer traffic to your site.
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Bird by Bird
Last Update: 2007-03-22 17:41:46
Posted on: 2005-07-15 21:36:27 by: Kelly
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Its easy to feel overwhelmed by marketing. First, there’s so much to learn: What works? What’s a waste of your time? Where should you invest your energy and money? Then you have to prioritize: Where should you start? What’s the ONE THING that, if you don’t do anything else for a while, is your best first step?
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What if you could incite action in a target buyer, just by choosing the right color? Did you know that you can comfort, sooth and calm with color? Or that you can let them know you’re stable, reliable, and always there for them?
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Guest contributor, Susan Trivers of the Trivers Communications Group, gives great tips on how not to commit "death by PowerPoint." Read on to avoid an $8,000 mistake!
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