We love these books...and can highly recommend them based on real-life application! They'll help build your knowledge and confidence in marketing, leading, and growing your professional service firm.

Why not start a "book of the month" club with your staff from this list and start talking about these things on a regular basis?!

This list is updated regularly, as we come across and test ideas from new favorites. Click on the links below to go directly to their order page:


Marketing Strategy Books

InfoGuru Manual by Robert Middleton. Robert Middleton's a marketing genius when it comes to a straight-forward approach to getting your services used! He sets the standard and is a real inspiration.

Nichecraft by Lynda Falkenstein. Using your specialness to focus your business, corner your market, and make customers seek you out.



Marketing Your Services by Anthony Putman. A step-by-step guide for small business and professionals.



Guerrilla Marketing by Jan Conrad Levison. Secrets for making big profits from your small business.



The Marketing Imagination by Ted Levitt. A classic.



Permission Marketing by Seth Godin. Learn the differece between getting permission to promote your services to a prospect and "interrupting" them to push your services on them.



eLoyalty by Ellen Reid Smith. Ellen's a marketing wiz and e-loyalty pioneer.



Marketing to Women by Marti Barletta. Women hold the purse strings on many major purchases, including professional services for family and business. Find out how to tap this powerful market!



Selling the Invisible and What Clients Love, both by Harry Beckwith. Small books with powerful, inspiring ideas for anyone in professional services.




Practice Management Books

Flawless Consulting by Peter Block. A must read for anyone who provides a professional service as a consultant, whether inside and outside the organization.



True Professionalism by David Maister. Makes a good argument for why and how to carve out unbillable hours for leading your professional service firm.



Good to Great by Jim Collins. If your clients are other businesses, you need to find out why some companies make the leap to great and others never do.



Million Dollar Consulting by Allen Weiss. A great starting place for small firms that are serious about growing into million dollar practices.